4 common SEO Mistakes that affects your ranking

The chances of getting positive results for your SEO actions will be low and the consequences of your SEO efforts will frustrate your Website rankings, if you do the common SEO mistakes with or without your knowledge.

By saying simply, if you are doing SEO based on old SEO concepts like drafting contents for Search Engines, it is a perfect mistake. Now you are doing SEO mistake.

According to Google’s Penguin Algorithm, Google rewards the trustworthy and reliable web pages. You will get Google trust by providing informative contents which will be useful for readers.

We describe 4 common SEO Mistakes which most Bloggers and Digital Marketers are doing as follows:

1.     Not Optimizing for appropriate  Keywords

Kong Tail Keywords which are having High Volume and High Competition is the appropriate choice to optimize your website with Keywords.

We hope that you have been doing SEO for your Website with relevant keywords for your Business. But you may know some keywords will affect your Rankings and conversion rates. Are you shocking? But this is the real fact.

If your website has gotten high traffic and better conversion rates and after a while the rankings are hindering, it is the time you need to optimize your website with Long Tail Keywords.

Why Long Tail Keywords?

Because, Head Keywords have large volume and boost traffic. But Long Tail Keywords have large volume and improve your conversion rates.

Our BonfayTech has recently optimized our website with Long Tail Keywords relevant to our Services like “Web Designing Company in Coimbatore”. The optimization with these keywords improve our rankings.

Consider the following things to choose appropriate keyword to optimize your webpage. Otherwise, optimizing website with keywords improves the bounce rate and affect your rankings.

·        Choose Keywords with both information and Commercial Value

                       Example: Best SEO services

·        Neglect Global Keywords if you are  doing Business in a particular area and offer services to local customers alone.

                        Example: Best Web Designers in Coimbatore

2.     Predicting immediate SEO Results

Many Website Owners are expecting immediate SEO rankings as soon as they create website. Successful SEO will take up years to get better rankings.

It depends on the competitors for your Business in Internet. There are some popular and exceptional websites which have gained sudden improvement in rankings within a short duration. It is possible but quite uncommon.

The consequences of expecting immediate SEO Results lead the SEO Experts to use Black Hat SEO strategies which is discussed in the next section.

Stay active and be patient while doing SEO for your website. You can get better SEO Results as soon as possible.

3.     Using Black hat SEO Techniques

It is not new to say that Black hat SEO Techniques will result in Search Engine Penalization of your Website. But with the intention of getting more number of links, many people are doing such tricks.

Remember that getting links from quality websites will help you to improve ranking in SERP.

Besides Blogging, submitting Quality articles in blogs like Moz, SEJ(Search Engine Journal) and others will help you to acquire trust of many people and get backlinks for your website.

But you can’t do it in an overnight. It requires lot of work and research to produce a high quality content. Then your content should be accepted by the Blog Editors to publish in their webpage. You can’t get backlinks if they reject or neglect your Article.

With great patience and dedication in producing quality content, you can get quality backlink for your website from webpages have higher Authority and Referring Domains.

Based on such links and quality of your article, Google give special attention to your website.

4.     Anchor Text

SEO Activities include Blogging and Website Optimization with contents are mainly depend upon link Building. Many bloggers do not take using anchor text into account.

But Building links with anchor text empower Search Engine Spiders to show your web page when anyone enter a relevant keyword in the search bar.

In case of internal linking, build links with anchor keywords is the best approach. Many people build links with words like; “Click here”. It is not bad. But Search Engines do not take the links into account.

Hence building links and internal links with anchor keywords will improve your website ranking and add value to your SEO efforts.