2 Advanced Techniques to get online sales with Facebook Ads

It is quiet difficult and need require seemless efforts while doing Digital marketing for E-Commerce Websites. With different online marketing strategies, you can do the promotion and lead generation in an efficient manner. It is not new to reveal that you can get online sales for E-Commerce Websites with facebook.

Here, we describe some advanced techniques to improve your online sales via facebook which are entirely based on facebook ads . Let us see.

Install Facebook Pixel

Begin from retarget your customers in facebook. Nowadays  many online shoppers are purchasing products directly from the facebook ads regading discounts, offers and others. Hence we have to retarget the facebook people for our campaign to improve sales.

In order to achieve the above task, you need to add facebook pixel in each and every page of your E-Commerce Website. This will help you to run different retargeting campaigns.

To incorporate facebook pixels in your E-Commerce Website, follow the steps given below:

1.     Login to facebook ads manager.

2.     Then select Pixel option in the Assets category

3.     In the next screen, click “Create Pixel” Button

4.     Then give a suitable name for your Facebook Pixel.

Now you have created your Facebook Pixel.

Then install the pixel in your website.  The facebook team gives you two options to install the pixel:

1.     Install on your own

2.     Email it to your web designing team

If you want to install the facebook pixel, the facebook team will give you a code. You need to add it in your Website.  The pixel will also take care of tracking actions, if you edit the code with “Standard Event Code”

Once you install facebook pixel in your E-Commerce store, then start your customer retargeting campaign.

Retarget Your Custom Audience

Custom audience are the audience with whom you have already in communication or customers who have expressed their interest in your Business. In simple terms, custom audience are your existing customers.

While setting your custom audience in facebook, you need to provide some information. With that information facebook will decide to whom the ad will be shown.

Follow the steps given below:

1.     Visit https://www.facebook.com/ads/manager/audiences/

2.     Click the “Create a custom Audience” Button.

3.     Select the option “Website Traffic”

Here, select option based on the action done by your custom audience.

4.  In the Audience name, give name as per what your ad is about.

For instance, if you want to show your ads to custom audience who are performing searches with terms like Digital Marketing, Then you can enter the Audience name as “Digital marketing”.

Now you have created a facebook ad that will retarget your custom audience regarding your service who are looked for Digital Marketing.

Focus in Lookalike Audience

Lookalike Audience are a kind of audience who are similar to people whom you are targeting. Otherwise they are people similar to people in your custom audience list.

By targeting lookalike audience with your facebook ads, you can improve your ROI through Facebook Marketing

Similar to custom audience, you have to follow certain rules and provide information to target lookalike audience.

The steps involved in target lookalike audience for your facebook ads are as follows:

1.     Visit https://www.facebook.com/ads/manager/audiences/

2.     Click the “Create a Lookalike Audience” Button.

3.     Select country and provide value for Source as per your needs.

Conclusion

Facebook Marketing is very powerful in terms of extending your Business’s reachability and promoting your products. With features provided by facebook like Facebook ads, you can generate leads with facebook and can improve your ROI.  We have mentioned two advanced techniques which can be implemented with facebook ads.

Similar to this, you can get leads with other social media networks like  Twitter and  instagram.