SOCIAL MEDIA OPTIMIZATION

Social Media Optimization(SMO) is the process of using different social channels like Social Bookmarking, Social Media and more outlets to promote and branding the products to induce people’s interest.

Difference between SMO and SMM

First we need to clear with the differences between Social Media Marketing and Social Media Optimization. Both are different techniques but have their centricity on your website for efficient promotion.

SMO – As mentioned earlier, it is the task which uses various platforms to brand your product, website, Business and more. Besides this, it can also be described as the process of optimizing your website to get linkages to popular online platforms and social communities to share the contents in your website to the external world. Many people redefine their websites by including icons like “add to delicious”  which is a  popular Social Bookmarking site. Clicking on the icon enables the visitors to share your website to their delicious account.

SMM – The well known Digital Marketing Technique which uses Social Media Networks like Facebook, Twitter and many others to promote the Business. As the like and shares acquired by a webpage are considered as a vote by Search Engines to rank well the websites in SERP. Hence Facebook Marketing is developing in the field nowadays.

Remember that SMO uses Social Media as one of the channels for promotion but SMM rely depends on the Social Media Networks for branding.

Important rules for doing SMO

We define some important rules which will support your Internet Marketing Strategy with Social Media Optimization.

·        The base thing to consider is redefine your website to get linkage to popular Social Media Channels like Bookmarking sites and so on.

·        If you have various contents like images, videos and others, it is mandatory to mashup different Social media platforms like Pinterest, youtube and more.